MAHARANI, Shabira; RISTA NURDIANASARI; ZELIKA NIDYA DAMARANI. Beyond Visual Branding: A Literature Review of Multisensory Brand Experience and Brand Perception in the Fashion Industry. International Journal of Management and Business Intelligence, [S. l.], v. 4, n. 5, p. 1577–1598, 2026. DOI: 10.59890/ijmbi.v4i5.86. Disponível em: https://journalijmbi.my.id/index.php/ijmbi/article/view/86. Acesso em: 24 oct. 2026.