LILIAN SONYA LOPPIES; WALTER TABELESSY. Value and Risk Evaluation in E-commerce Purchase Decisions: The Role of Perceived Price Fairness and Perceived Risk. International Journal of Management and Business Intelligence, [S. l.], v. 4, n. 3, p. 349–364, 2026. DOI: 10.59890/ijmbi.v4i3.7. Disponível em: https://journalijmbi.my.id/index.php/ijmbi/article/view/7. Acesso em: 13 jun. 2026.