AGUS ALFIANTO; ASIH, Daru. The Influence of Lifestyle, Digital Advertising, and Promotion on Purchase Intention towards the Netflix Application: A Study of Generation Z in South Tangerang. International Journal of Management and Business Intelligence, [S. l.], v. 4, n. 5, p. 1355–1368, 2026. DOI: 10.59890/ijmbi.v4i5.66. Disponível em: https://journalijmbi.my.id/index.php/ijmbi/article/view/66. Acesso em: 24 oct. 2026.