AFWA, Awliya; NIA ANGGRAINI; ADELLA PUSPITA. Exploring Factors Influencing Online Purchasing Decisions among Generation Z Shopee Users: A Qualitative Study. International Journal of Management and Business Intelligence, [S. l.], v. 4, n. 3, p. 715–732, 2026. DOI: 10.59890/ijmbi.v4i3.26. Disponível em: https://journalijmbi.my.id/index.php/ijmbi/article/view/26. Acesso em: 1 jul. 2026.