Innovate & Inspire: Bridging Communities Through Digital Leadership for Sustainability

Abstract

This community service article aims to strengthen digital leadership capacity among MSME actors through an international Knowledge Transfer Program (KTP) collaboration between Universitas Muslim Nusantara Al Washliyah and Universiti Teknologi Mara Cawangan Kelantan, Malaysia. The program focuses on empowering communities and increasing the sustainability of MSMEs through digital leadership training, mentoring, and socialization activities. The implementation involved Nordin Batik Sdn. Bhd as a partner engaged in traditional batik production in Kelantan, Malaysia. The methods used include planning, socialization, training, mentoring, participation, and evaluation stages. The results show an increase in participants’ understanding of digital leadership, improvement of innovation capabilities, enhancement of business professionalism, and stronger readiness to face digital transformation challenges. This program also contributes to strengthening international collaboration and sustainable MSME development.