Analysis of Factors that Influence Customers in Determining Purchasing Decisions in the Contruction Industry
DOI:
https://doi.org/10.59890/ijmbi.v4i4.37Keywords:
Quality, Price, Service, Purchase DecisionAbstract
This work examines what shapes purchase decision at Modern Welding Workshop. Rising community needs tied to infrastructure and property development drive higher demand for welding work and that is what prompts this assessment. Multiple linear regression analysis serves as the chosen approach while SPSS software supports testing links running from quality price and service as independent factors toward purchasing decisions as the dependent side. All three factors register meaningful impact on purchasing decisions and quality plus service stand out as the strongest drivers. Well-structured pricing also builds positive customer experience. Findings here add to existing knowledge covering purchasing decisions within construction and welding services. Outcomes also offer actionable guidance so Modern Welding Workshop can design sharper business moves and lift overall performance and standing amid growing market rivalry.
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