The Influence of Green Human Resource Management on Employee Loyalty and Productivity in ESG Based Companies in the Era of Sustainable Economy
DOI:
https://doi.org/10.59890/ijmbi.v4i3.24Keywords:
Green Human Resource Management, employee loyalty, employee productivity, ESG, sustainable economyAbstract
This study examines the influence of Green Human Resource Management (GHRM) on employee loyalty and productivity in ESG-based companies within the sustainable economy era. The research aims to analyze the relationship between sustainable HR practices, employee commitment, and work productivity. A quantitative explanatory approach was employed using survey data collected from 180 employees in ESG-oriented companies through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings indicate that GHRM significantly improves employee loyalty and productivity. Employee loyalty also mediates the relationship between GHRM and productivity enhancement, showing that environmentally oriented organizational policies strengthen employee engagement and performance. The study concludes that GHRM plays an important role in supporting sustainable organizational performance and workforce development in ESG-based business environments.
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